Road Safety: can advertising change behaviours?

Road safety is an established topic in advertising, representing over 15% of the campaigns collected in the early 2000s. Brands from the automobile industry have embraced the subject using either provocative, suggestive or empathetic storytelling and imagery. Through repeated studies, all of these approaches have been proved to be efficient in changing behaviours, demonstrating that advertising makes a difference.



in the number of campaigns for road safety between 2004 and 2020

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