Taking care of others, ourselves, and our planet
The number of social issues being tackled by advertising has strongly risen in the past 15 years, with subjects such as mental health and gender equality arising since the 2010s. While sustainability and environmental issues have not grown as much, there has been a clear shift in priorities. Communication around renewable energies has fallen since 2012, while waste management has become a major topic. Informing the public to change problematic behaviours has also gained relevance.