Nature and biodiversity
When it comes to the environment, the protection of nature and biodiversity is the single largest theme tackled through advertising. Environmental NGOs have produced many ads to create empathy for endangered species, displaced populations and reveal the destruction of nature’s precious ecosystems.
This general theme peaked in 2006, with over 70 NGO-issued campaigns; a number that has only been beaten in 2017, illustrating the recent resurgence of discussion around sustainability as a whole. Communicating about the causes and solutions is the first step, and one our industry has a fundamental responsibility to take part in.