The fight for Human Rights
Reducing inequalities and advocating for human rights is a dominant theme in cause-related communication. Amnesty International is, by far, the most proactive and consistent advertiser when it comes to these issues, with over 200 campaigns being collected from around the world in the past 20 years. Through these partnerships with the best creatives of the industry, the organization has gained an unmatched recognition and legitimacy with the public. Other organizations, as well as brands, are also increasingly calling on creative agencies to get their message across and fight injustice.