Advertising for good: a worldwide effort
Although 116 countries are represented in the collection, 36% of the campaigns are from the United States, United Kingdom, and France. Adding Canada, Brazil and Germany amounts to 50% of the collection. However, while some parts of the world are more productive in terms of the amount of campaigns, as this retrospective exhibits, agencies from all around the world are creating breathtaking ads.
An unstoppable progression
Between 2010 and 2015, agencies from South America have caught up with the United Kingdom and Northern Europe in terms of number of campaigns being created yearly. While many of them are from Brazil, agencies in other countries such as Argentina, Colombia and Peru have also become particularly proactive in recent years. This multiplication of areas where campaigns originate from brings about new perspectives, original creative ideas and approaches to the challenges of our societies.