Discover the stories behind two decades of responsible advertising
“It’s our business to help”
A few days after the 9/11 attacks, a team from Adforum launched a call encouraging the advertising community to stand up against violence. ACT (Advertising Community Together) was born. Since 2001, a wide variety of campaigns have been collected from all around the world. These creative ads educate and raise awareness around social and environmental issues.
Celebrating the organisation’s 20th anniversary is a good time to look back on the past two decades of responsible advertising. The stories behind the collection data enables our industry to reflect on its progress and continue moving forward.