Monday
Workshop: How Can You Respond to the Climate Emergency? - Ad Net Zero
2023-06-19
13:45-14:45
Answering the big HOW question. Ad Net Zero invites delegates to learn how they can help the advertising industry respond to the climate emergency, by accelerating industry decarbonisation and producing work that supports the transition to a net zero economy. The industry needs to make rapid, positive change – this interactive workshop is a must attend for anyone looking to be part of that movement, wherever you are on your sustainability journey.
Sebastian Munden Chair Ad Net Zero, Jordan Hunter-Powell
Head of Global Campaigns and Stakeholder Engagement for Social Impact dentsu
- The Lab
Let’s Take Responsibility for Advertising’s Role in a Net-zero Economy - Ad Net Zero
2023-06-19
13:00-13:30
Introduced by Ad Net Zero, this session will explore a new paper from Oxford University’s Saïd Business School, focused on measuring and monitoring advertising’s carbon footprint. As well as setting out how and where advertising’s emissions occur, it will look at the power of aligning sustainable and commercial success – vital if we are to create a future that is both commercially and environmentally sustainable and that supports growth through the responsible and efficient use of resources.
Felipe Thomaz Associate Professor of Marketing and Deputy Director, Oxford Future of Marketing Initiative University of Oxford, Said Business School
- Palais II Stage II
Harness the Black Effect: Diversity as a Game Changer for Brands - BECA (The Black Executive CMO Alliance)
2023-06-19
10:30-11:00
The impact and influence of Black consumers are undeniable. From music to sports to fashion and culture, Black consumers dictate trends and determine what’s hot and what’s next. How do brands take advantage of the “Black effect” without exploiting Black people?
Brianne Boles-Marshall, Lead, Diverse Media Strategy and Investment, General Motors, Cleyana Mayweather, Brand Manager, Mars Wrigley, Freddie Williams
Senior Manager, Global Strategic Marketing Johnson & Johnson, Kara Smith
- The forum
Workshop: Unlocking Creative Excellence with Powerful DE&I Strategies - Creative Equals
2023-06-19
10:30-11:30
It is an undeniable truth that DE&I shapes creative excellence. Across all Cannes Lions 2022 Award Winners, creative work with a diversity, equity and inclusion heartland stood out across the board. However, for this to have a meaningful impact it must go beyond representation and into brand strategy.
Alison Hanan CEO Creative Equals, Debbie Tembo Inclusion Partner Creative Equals, Karina Parker Inclusion Partner Creative Equals
- The Lab
Tuesday
The LGBTQ+ Scoring Index – Navigating DEI Futures- LinkedIn - An Official Fringe Content Partner
2023-06-20
16:15-16:45
GLAAD and Kantar are bringing PRIDE to Cannes Lions with never-before-seen insights that visualise what future consumers want, who they see in advertising, and what they want from representative advertising. This session will explore how marketers can be a force for good and growth in times of polarisation. And we’ll share a rubric to help marketers understand how to create more impactful, inclusive and representative campaigns.
Sarah Kate Ellis, CEO and President GLAAD; Valeria Piaggio, Global Head Diversity Equity and Inclusion
Moderator: Ann Marinovich, Chief Content Officer Adweek
- LinkedIn Stage at Carlton Rooftop
Smashing Stereotypes with Danai Gurira - Unstereotype Alliance
2023-06-20
13:00-13:30
In partnership with the Unstereotype Alliance, Black Panther Wakanda Forever star, award-winning playwright and UN Women Goodwill Ambassador Danai Gurira joins Jess Weiner, Cultural Expert and CEO of Talk to Jess, for a no-holds-barred session.
Danai Gurira Actress, Playwright and UN Women Goodwill Ambassador UN Women; Jess Weiner CEO and Founder Talk to Jess, LLC
- "Debussy Theatre Palais I"
When D&I Informs All Decisions, Not Just the Marketing Ones - Shiseido
2023-06-20
12:00-12:30
It’s 2023. By now, if a brand is not embracing D&I, it might as well pack up and go home. But, what if brands used their commitment to create a more diverse and inclusive society to transform their entire business?
Yumi Matsuzaki Managing Director Accenture Song; Angelica Munson Global Chief Digital Officer Shiseido; Yasuhiko Sasama Chief Digital Officer Shiseido Japan
- Palais II Stage II
Invite Everybody: Lions Intelligence on Inclusion - LIONS Intelligence
2023-06-20
10:15-10:45
Kantar’s global research found that 88% of people agree that “not enough brands do a good job of representing people similar to me or my community”. What’s more, a global analysis of 11,000 ads on Kantar’s Link platform showed that ads are more effective when they feature people from more diverse backgrounds.
- "Insights Stage Palais I"
Wednesday
The Sweetest Formula: Sustainability Meets Sales in the Real World - Edelman and NYU Stern
2023-06-21
16:00-16:30
We might know the business case for creativity… but what about sustainability? Driving sales and doing good is not a binary choice. It is not a choice between purpose “or” performance, sustainability “or” sales, altruism “or” greenwashing.
Richard Edelman; CEO Edelman; Amanda Edelman Chief Operating Officer, Gen Z Lab Edelman; Randi Kronthal-Sacco, Senior Scholar NYU Stern Center for Sustainable Business; Christina Bauer-Plank Global Vice President Hellmann’s and Dressings, Unilever
- "Debussy Theatre Palais I"
Secret Speaker: Creative Activism - A Weapon to Drive Social Change - Leo Burnett, Beirut
2023-06-21
15:00-15:15
In a region torn by patriarchy, it takes fearless advocates and disruptors to bring change. And that’s exactly what happens when an award-winning communication expert and a World Bank-listed entrepreneur and founder of a gender equality NGO in Lebanon partner to use communication as their weapon to break the taboos. Armed with nothing but data and creativity, these two women have a mission to drive meaningful social change and give a voice to survivors of gender-based violence. They are a powerful force that shook up the status quo, and a testimony that communication CAN lead to a tangible change on the ground.
- Palais II Stage II
Anyone Can Save the Planet in 15 Minutes - WongDoody and Yanis Varoufakis
2023-06-21
13:00-13:30
Witness the world-renowned economist and politician Yanis Varoufakis play The Climate Change Game live. Watch as he goes head to head with a Gen-Z gaming enthusiast, with zero relevant qualifications, but a deep desire to protect the planet for her own future.
Yanis Varoufakis Economist and Politician (Secretary General) MeRA25; Grace Francis Global Chief Creative and Design Officer WongDoody; Mary Kuper Content Producer WongDoody
- Palais II Stage II
Minority-Owned Media and Diverse Audiences - The Hidden Growth for Brands- Microsoft - An Official Fringe Content Partner
2023-06-21
14:00-14:45
The Advertising Industry is poised to play a key role in building our best collective future with not only story-telling but story-doing. The social justice movement has inspired many to ask brands, publishers, and adtech to step up and use their power, platform, and privilege to create economic growth for all, including investing in and supporting minority-owned media. Brands and agencies have made commitments to increase investment in minority-owned media, and this panel discussion aims to elevate awareness of how to answer the call and facilitate these investments, navigate the challenges, and dare to drive impact. You’ll walk away with thought-provoking stats, and daringly insightful best practices to chart a course on how you can be part of systemic change in the ads ecosystem – because how you do business IS your marketing.
MJ DePalma, Global Director of Inclusive Business Impact Microsoft Advertising
Kerel Cooper, President of Advertising Group Black; Mark D. Walker CEO Direct Digital Holdings; Caleb Pearson, VP of Customer Engagement & Media McDonald’s
- Microsoft Beach
Minority-Owned Media and Diverse Audiences - The Hidden Growth for Brands- Microsoft - An Official Fringe Content Partner
2023-06-21
14:00-14:45
The Advertising Industry is poised to play a key role in building our best collective future with not only story-telling but story-doing. The social justice movement has inspired many to ask brands, publishers, and adtech to step up and use their power, platform, and privilege to create economic growth for all, including investing in and supporting minority-owned media. Brands and agencies have made commitments to increase investment in minority-owned media, and this panel discussion aims to elevate awareness of how to answer the call and facilitate these investments, navigate the challenges, and dare to drive impact. You’ll walk away with thought-provoking stats, and daringly insightful best practices to chart a course on how you can be part of systemic change in the ads ecosystem – because how you do business IS your marketing.
MJ DePalma, Global Director of Inclusive Business Impact Microsoft Advertising
Kerel Cooper, President of Advertising Group Black; Mark D. Walker CEO Direct Digital Holdings; Caleb Pearson, VP of Customer Engagement & Media McDonald’s
- Microsoft Beach
Minority-Owned Media and Diverse Audiences - The Hidden Growth for Brands- Microsoft - An Official Fringe Content Partner
2023-06-21
14:00-14:45
The Advertising Industry is poised to play a key role in building our best collective future with not only story-telling but story-doing. The social justice movement has inspired many to ask brands, publishers, and adtech to step up and use their power, platform, and privilege to create economic growth for all, including investing in and supporting minority-owned media. Brands and agencies have made commitments to increase investment in minority-owned media, and this panel discussion aims to elevate awareness of how to answer the call and facilitate these investments, navigate the challenges, and dare to drive impact. You’ll walk away with thought-provoking stats, and daringly insightful best practices to chart a course on how you can be part of systemic change in the ads ecosystem – because how you do business IS your marketing.
MJ DePalma, Global Director of Inclusive Business Impact Microsoft Advertising
Kerel Cooper, President of Advertising Group Black; Mark D. Walker CEO Direct Digital Holdings; Caleb Pearson, VP of Customer Engagement & Media McDonald’s
- Microsoft Beach
Minority-Owned Media and Diverse Audiences - The Hidden Growth for Brands- Microsoft - An Official Fringe Content Partner
2023-06-21
14:00-14:45
The Advertising Industry is poised to play a key role in building our best collective future with not only story-telling but story-doing. The social justice movement has inspired many to ask brands, publishers, and adtech to step up and use their power, platform, and privilege to create economic growth for all, including investing in and supporting minority-owned media. Brands and agencies have made commitments to increase investment in minority-owned media, and this panel discussion aims to elevate awareness of how to answer the call and facilitate these investments, navigate the challenges, and dare to drive impact. You’ll walk away with thought-provoking stats, and daringly insightful best practices to chart a course on how you can be part of systemic change in the ads ecosystem – because how you do business IS your marketing.
MJ DePalma, Global Director of Inclusive Business Impact Microsoft Advertising
Kerel Cooper, President of Advertising Group Black; Mark D. Walker CEO Direct Digital Holdings; Caleb Pearson, VP of Customer Engagement & Media McDonald’s
- Microsoft Beach
Minority-Owned Media and Diverse Audiences - The Hidden Growth for Brands- Microsoft - An Official Fringe Content Partner
2023-06-21
14:00-14:45
The Advertising Industry is poised to play a key role in building our best collective future with not only story-telling but story-doing. The social justice movement has inspired many to ask brands, publishers, and adtech to step up and use their power, platform, and privilege to create economic growth for all, including investing in and supporting minority-owned media. Brands and agencies have made commitments to increase investment in minority-owned media, and this panel discussion aims to elevate awareness of how to answer the call and facilitate these investments, navigate the challenges, and dare to drive impact. You’ll walk away with thought-provoking stats, and daringly insightful best practices to chart a course on how you can be part of systemic change in the ads ecosystem – because how you do business IS your marketing.
MJ DePalma, Global Director of Inclusive Business Impact Microsoft Advertising
Kerel Cooper, President of Advertising Group Black; Mark D. Walker CEO Direct Digital Holdings; Caleb Pearson, VP of Customer Engagement & Media McDonald’s
- Microsoft Beach
Thursday
Save the World, Grow your Business - How to do Both with Gurdeep Puri - Cannes Lions Meet Ups
2023-06-22
14:30-15:00
What part can you play in the quest to become a leader of tomorrow, not simply a bright star of the moment? This Meet Up will get you thinking effectively about the intersection between People, Planet, and Profit. How can we create business alignment to get ahead?
Gurdeep Puri, Founding Partner The Effectiveness Partnership
- The Lab
Gorgeous Creative Mistakes You’ll Make in Supporting LGBTQ+ People with Tea Uglow and Kate Wolff - Cannes Lions Meet Ups
2023-06-22
13:30-14:00
Don’t let the fear of making mistakes stop you from being bold in your creative! While the LGBTQ+ community is one of the world’s fastest growing economic superpowers, the creative response is… tepid.
Kate Wolff, Founder and CEO Lupine Creative and Do The WeRQ; Tea Uglow
- The Lab
From Local to Global: Unlocking Effective DEIA Strategies in Different Regions - Amazon - An Official Fringe Content Partner
2023-06-22
13:00-14:00
As brands share their stories across a global customer base, they learn that what constitutes “diverse” and “inclusive” marketing holds different meanings to different regions. How can brands and advertisers move beyond surface-level representation and approach inclusion effectively at a global level? Hear from ad industry experts on the powerful ways that inclusive representation can impact brand storytelling.
Rachel Lowenstein, Global Head of Inclusive Innovation Mindshare; Jonathon Cloonan Agency Group Head, US Amazon Ads; Walter Frye Director of Brand Marketing XCM Amazon; Chrissie Hanson CEO and Executive Sponsor OMD’s Asian Leadership Network
- Amazon Port
Workshop: Making Accessibility a Core Pillar of your Creative Work - Struck
2023-06-22
12:00-13:00
Session description : When we design for extremes, we elevate the experience for everyone. Accessibility is no longer optional in creative work. Learn how to incorporate accessibility as one of your core values, whether you are building digital, physical, or alternative experiences.
Jess Vice Strategy Director Struck,
- The Lab
Creative Impact Unpacked: Can Purpose Rediscover its Purpose? - Mondelez, Ogilvy and VCCP
2023-06-22
10:30-11:15
The concept of ‘purpose’ has split the marketing world – do brands need a purpose to thrive in the 21st century, or has a focus on purpose distracted marketers from their commercial priorities? Cadbury’s goal to bring more generosity to the world, isn’t purpose for purpose’s sake: it’s purpose that drives performance.
Mie-Leng Wong, SVP Global Brands Mondelez; Sukesh Nayak, Chief Creative Officer Ogilvy; Darren Bailes, Global Chief Creative Officer VCCP
Moderator: Amy Rodgers, Head of Content, WARC
- "Terrace Stage The Terrace"
Working With Cancer – The Brief, Working With Cancer Pledge
2023-06-22
10:00-10:30
Get ready for the big C. The biggest Creative Competition to erase the stigma of Cancer at work supported by $100M in media.
- Lumiere Theatre Palais I
Friday
The Changemakers: Created by Cannes Lions, Sponsored by The Female Quotient
2023-06-23
12:45-13:15
Delve into the minds of the women at the forefront of change, women who have climbed the career ladder and the women that are leading the cultural revolution of the workplace. Hear from our Changemakers about their key learning moments in the industry, leadership style and the skills everyone can develop to make it to the top. Attendees will get invaluable moments to ask questions and learn all about what traits make a great changemaker.
- Terrace Stage The Terrace
The LionHeart Seminar: Patagonia - Patagonia and Cannes Lions
2023-06-23
12:15-12:45
For the first time, the Cannes LionHeart seminar will dive into the marketing practitioner’s point of view, as Patagonia’s Tyler LaMotte takes the stage to demonstrate how to drive the sustainability agenda in practice not theory, and how to prioritise purpose over profit.
Tyler LaMotte, Marketing Director, EMEA Patagonia
- "Debussy Theatre Palais I"
The Changemakers: Created by Cannes Lions by The Female Quotient
2023-06-23
12:45-13:15
Delve into the minds of the women at the forefront of change, women who have climbed the career ladder and the women that are leading the cultural revolution of the workplace. Hear from our Changemakers about their key learning moments in the industry, leadership style and the skills everyone can develop to make it to the top. Attendees will get invaluable moments to ask questions and learn all about what traits make a great changemaker.
- "Terrace Stage The Terrace"
