Discover the stories behind two decades of responsible advertising
Since its inception in 2001, ACT Responsible has built a unique collection of creative ads from all around the world. These campaigns inform and raise awareness around social and environmental issues. Celebrating the organization’s 20th anniversary offers a perfect opportunity to look back on the past two decades of responsible advertising, allowing the industry to reflect on its progress and continue moving forward.
Explore a selection of campaigns that truly left their mark, along with the trends behind the data of 27,864 meaningful adverts.
See all the great ads, year by year
Get the digital catalogue regrouping both Great Ads for Good exhibitions and more!