Discover the stories behind two decades of responsible advertising

Since its inception in 2001, ACT Responsible has built a unique collection of creative ads from all around the world. These campaigns inform and raise awareness around social and environmental issues. Celebrating the organization’s 20th anniversary offers a perfect opportunity to look back on the past two decades of responsible advertising, allowing the industry to reflect on its progress and continue moving forward.

Explore a selection of campaigns that truly left their mark, along with the trends behind the data of 27,864 meaningful adverts.