welcome to Great Ads for Good exhibition

This platform will allow you to immerse in this unique and inspiring showcase of 113 international ad campaigns promoting social and environmental causes crafted by 86 agencies for 107 advertisers across 29 countries. The primary objective of this exhibition is to shine a spotlight on the role of advertising creativity in addressing critical issues and empowering us to embrace a more sustainable future with open minds and actions.

enter by theme and vote for your best campaign!

Express your vote by simply clicking on the heart-shaped icon until 6pm on Wednesday, June 21st.
Vote and share to boost the visibility of your favorites #greatadsforgood

human rights




act responsible highlights of the week

All week all day: You are the Jury. Vote for your favorite campaigns in the exhibition and share to boost its visibility.

 ACT Responsible Hall Debussy

All week @11am: MyACT live. This daily show shines a light on the role and the responsibility of Adland. Watch the replay

 ACT Responsible Hall Debussy

Wed 21, @2-4pm: Open House for Good. The Cannes Lions opens the doors of the Hall, no badge needed. More information

 ACT Responsible Hall Debussy

Tue 20, @10.30am: The Power of Advertising for a Sustainable Future. Send an email to attend


Tue 20, @12pm: Shall we take Responsibility? Addressing the elephants the room. More info  

 Embassy of Dutch Creativity

Wed 21, @16.15pm: Panel discussion – Driving Responsible Growth. Register

 Microsoft Beach

Thur 22, @5pm: ACT Tributes to Creativity & Champions of Good. Register

 RTL Beach

meeting point of responsibility

Meet the Ad Net Zero Team who will answer your questions about how to implement the 5-point action plan in your own business. adnetzero.com

 ACT Responsible Hall Debussy


Learn about IAA Sustainability Perception Index or how to get involved in sacred Grove’s “From Junk to Jungle” project. iaaglobal.org

 ACT Responsible Hall Debussy

Meet The Creative Ladder team, dedicated to assisting students of diverse backgrounds in exploring creative careers. creaticeladder.org

 ACT Responsible Hall Debussy

Get in touch with GreenBee, best partner to assist you in creating sustainable events achieving greater sustainability. greenbeeupcycling.org

 ACT Responsible Hall Debussy

meet us in cannes

 Debussy theater, Palais des Festival.

72andSunny United States, Activista United States, Adam&eveDDB United Kingdom, Air Brussels, Altmann+Pacreau France, Anomaly United States, Anomaly Canada, Area 23, an IPG Health Company United States, BABEL France, BeautifulBeast United States, Bruketa&Zinic&Grey Croatia, Circus Grey Peru, Coming Soon Portugal, DAVID Buenos Aires, DDB Group Aotearoa, DDB New York, Demoiselles France, DENTSU CREATIVE France, Dieste Inc. United States, el taier DDB Centro Guatemala, FamousGrey Belgium, FCB Brasil, FCB Canada, FCB Chicago, FCB India, FCB Inferno United Kingdom, FCB Lisboa, FP7 McCann United Arab Emirates, FRED & FARID Los Angeles, G&G Advertising Canada, Grey Advertising Bangladesh Ltd., Grey Argentina, Grey Group United States, Grey London, Grey New York, Grey Tokyo, Havas Annex Chicago, Havas Germany , Havas Group Peru, Havas London, Havas Montréal, Havas Paris, HAVAS PLAY France, Havas Spain, Horizon FCB Dubai, HOY by Havas Argentina, ici Barbès France, Josiane France, La Caseta Spain, Leo Burnett Paris, LOLA MullenLowe Spain, Mantra Portugal, McCann London, McCann Paris, McCann Germany, Media.Monks Netherlands, Momentum Worldwide Canada, MullenLowe SSP3 Colombia, MullenLowe SSP3 Mexico, Neon, an IPG Health Company United States, Ogilvy Africa Kenya, Ogilvy Honduras, Ogilvy New York, Ogilvy Paris, Ogilvy UK, Ogilvy New York, Ogilvy DC, OUT TO LUNCH Greece, Publicis Conseil France, REPUBLICA HAVAS United States, SMALL United States, Sra. Rushmore Spain, STEVE France, Strike France, TBWA Perú, TBWA\Paris, The Leith Agency United Kingdom, The-Artery United States, Uncle Grey Denmark, Verbo Panama, VMLY&R Peru, VMLY&R Malaysia, VMLY&R Health Spain, VMLY&R São Paulo, Wings the Agency Venezuela, X3M Ideas Nigeria

Join us on social media
#GreatAdsForGood #ACTinCannes #AdvertisingCommunityTogether

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